Griffins Jewelers Taps Men’s Jewelry Market with HOLLIS BAHRINGER Collection

More than just offering exceptional designs, understanding customers and being committed in helping celebrate the important occasions of their lives are the marks of great jewelers. And this is the standard that made Griffins Jewelers expand from a small store to a multiple brand retailer, becoming one of the most trusted names in jewelry in the Talladega region.

Griffins Jewelers has been in the business since 1950 but managed not to lose its “mom and pop” appeal and committed to providing a shopping experience that is attentive, dependable, and uniquely personal. Its stores serve the local community with beautiful fine jewelry, elegant watches, custom-made designs, and expert jewelry repairs.

Having a humble but rich history, Griffins Jewelers was established by Henry Millard Griffin after serving in the U.S. Army during World War II. By using the GI Bill to learn watch-making, he started a small business and expanded by selling jewelry. The business endured and grew over the decades due to its founder’s legacy of connecting to people as Mr. Griffin was known to be a community leader and a friend to everyone who knew him.

As Griffins Jewelers’ VP for Marketing and Sales, Michael Abernathy, puts it, ” I think folks like the experience they receive… the warm experience when people remember you, knowing you by name when you go in. It is not just about buying stuff but more about fellowship.”

Today, Griffins Jewelers stores are located in Talladega, Pell City, and Sylacauga in Alabama, providing generations expert services and high quality products. Their stores offer an impressive variety of jewelry collections ranging from classic and contemporary custom-made designs inspired by customers available with a variety of high quality diamonds, emeralds, rubies, sapphires, tanzanite, pearls, aquamarine and other semi-precious gemstones.4

Being an authorized dealer for all the brands they carry is also at the top of their priority to ensure that customers will only get authentic and high quality products. Innovative jewelry are sourced from trade shows, dealing only with the finest manufacturers that follow the highest standards of workmanship. Griffins Jewelers is proud to grow with their customers and now increasing its range by offering the Hollis Bahringer line as part of its men’s jewelry selection.

The men’s jewelry segment has been a dark horse in the jewelry industry over the years. Griffins Jewelers aims to further expand their business with the HOLLIS BAHRINGER line’s striking design and competitive price.

“I think there is a market we have not tapped yet. With the displays and the quality of the pieces, I think it’s something we can grow into,” said Michael.

5In addition to impressive and memorable jewelry, Griffins Jewelers goes far and beyond in terms of their customer service. They offer a bridal registry, full-service repair department, state-of-the-art custom jewelry design, and free after-care services. But it seems that connecting with people has been the biggest strength of Griffins Jewelers. In addition to having highly technical expertise, Griffins Jewelers sales team aim to personalize each buyer’s shopping experience by providing professional advice to find the piece that express the customer’s unique personality and lifestyle.

“The one-on-one, face-to-face experience is underrated sometimes,” said Michael. “We really miss that nowadays, being connected via cellphone or Facebook. The interaction is still a great thing… you learn a lot about people and you try to help them.”

Griffins Jewelers now offers HOLLIS BAHRINGER collections at their Pell City store and on their official Facebook page:

Griffins Jewelers Contact info:

704 East Battle Street
Talladega AL 35160
Tel: (256) 362-5282
Mon – Sat: 9:30am – 5:00pm
Sun: Closed

1903 Cogswell Avenue
Pell City AL 35125
Tel: (205) 884-2031

123 North Broadway
Sylacauga AL 35150
Tel: (256) 249-2091

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